A Complete Guide For The Instagram Hashtag Campaign In 2020

This blog post is to help you understand how the latest top Instagram hashtags changes may affect your campaign. This is to enable you to use hashtag campaigns to achieve your goals and get value for your money.

Why should you use hashtag campaigns?

The Instagram user base has grown and the increased hashtag usage has gained a valuable spot in the campaigns for all types of businesses. Bearing this in mind, the main purposes of hashtags on Instagram and why marketers continue using them are the following: increase engagement and reach hence resulting in more followers, launch a new product, spread information about a project, monitor what users are talking about, increase participation of people on events and increase brand awareness.

Steps for a hashtag campaign

When you think about a campaign, you think about using some interesting keywords and brand keywords or a related topic to your industry to engage and reach with your audience on Instagram. After defining the value and purpose you want to bring with your trending Instagram hashtags campaign, you will need a plan divided into planning and execution.

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Planning phase

In the planning phase, you will need to create a hashtag with value and emotion in mind. You also need to define the actual content plan and produce your content. Then you will need to find a tool to schedule your posts.

Execution phase

In this phase, you will need to list various outreach channels, combine it with other channels and networks beyond Instagram and bring it offline if possible. You shouldn’t forget to measure.

Creating your branded hashtags

Apart from using top Instagram hashtags, you can also create your branded hashtags. The key step in your planning process is to define your hashtag. You should avoid over-usage and overstuffing of hashtags. When using branded hashtags, make sure you provide value.

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